The DNA Connect Privacy Policy

1. Who We Are and What We Do

At The DNA Connect, we specialize in providing advanced, accurate, and fast genetic testing services, focusing on ancestry, health, and personal traits. We collect personal information from individuals using our services to provide them with the best experience possible. This Privacy Policy outlines our practices regarding the collection, use, and sharing of your personal information.

 

2. Scope

This Privacy Policy applies to the personal information we collect through our website, services, and any interactions with us (together, "Services"). It governs all processing of personal information, including from customers, users, and visitors (collectively, “Individuals”).

 

3. Information We Collect and How We Use It

3.1 Personal Information We Collect

The type of personal information we collect depends on your interaction with our Services, including:

Communications with Us: When you contact us for inquiries, support, or to make a purchase, we may collect your name, email address, phone number, billing information, and other contact details.

Automatic Data Collection: We may automatically collect certain technical information when you visit our website, such as your IP address, browser type, device identifiers, location information, and pages visited on our site.

Information from Third Parties: We may obtain information about you from third-party sources, such as credit card processing services or promotional partners.

3.2 How We Use Your Information

We use the collected information for several purposes:

To Provide Services: To process and manage your orders, communicate with you about your purchases, and deliver our products and services, including DNA test kits and any associated services such as scheduling phlebotomy appointments.

To Improve Our Services: We may use your information to enhance our website, improve user experience, develop new features, and troubleshoot any issues.

For Customer Support and Communication: To respond to inquiries, provide support, and keep you updated on order statuses or service changes.

For Marketing and Promotions: We may use your information to send you promotional materials, newsletters, or offers related to our products and services (you can opt out at any time).

For Legal and Regulatory Compliance: We may use your information to comply with legal obligations, respond to subpoenas, or protect our legal rights.

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4. Cookies, Tracking, and Analytics

We may use cookies and other tracking technologies to improve the functionality and performance of our website and Services. This includes collecting data such as which pages you visit and which links you click.

Cookies: These small text files store preferences and help improve your user experience.

Analytics: We may use third-party analytics tools (such as Google Analytics) to analyze user behavior on our website.

 

5. How We Share Your Information

We may share your personal information in the following ways:

Service Providers: We may share your information with service providers who help us operate our business, such as payment processors, website hosting services, or phlebotomy service partners.

Legal Requirements: We may disclose your information to comply with legal obligations, such as court orders or investigations.

Business Transfers: If we undergo a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.

 

6. Your Choices and Rights

You have several rights regarding your personal information:

Opt-Out of Marketing: You can opt-out of receiving marketing emails by using the unsubscribe link in our communications.

Access and Correction: You can request access to or correction of your personal information. Contact us to make any necessary updates.

Data Retention: We retain your information for as long as needed to fulfill our services, comply with legal obligations, or resolve disputes.

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7. Data Security

We implement reasonable security measures to protect your personal information from unauthorized access, loss, or alteration. However, no data transmission over the internet is 100% secure, so we cannot guarantee the absolute security of your data.

 

8. Children’s Privacy

Our Services are not directed to individuals under the age of 18, and we do not knowingly collect personal information from children. If you believe we have collected information from a child, please contact us, and we will promptly delete that data.

 

9. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page, with an updated "Last Updated" date.

 

10. Contact Us

If you have any questions or concerns about our Privacy Policy or the handling of your personal information, please contact us at:

The DNA Connect

Email: info@thednaconnect.com